In her work British artist Natalie Dray undermines the power positions of the individuals dominating this activity and the markets, which orchestrate the brands themselves. By adopting strategies of reverse engineering of real mass-produced appliances the artist breaks down established relationships between modes of production and creation. The objects are remodeled to produce ‘a concept’, ‘a functional ideal’, and penultimately the resolve for artistic expression, challenging the juxtaposition between human gesture and computer superiority. Natalie Dray graduated from the Royal Academy Schools in 2014. Her first solo exhibition was ‘Make Your Own Opoly’, at Project Number, London in 2013. Selected Group exhibitions include ‘Palazzo Peckham’, 2013, 55th Venice Biennale, ‘Young London’, V22, London, UK, 2013, ‘BYOB Venice’, Accademia Di Belle Art, Venice, Italy, 2011, ‘Tetragram’ for Gathering, Detroit Gallery, Stockholm, Sweden, 2011.