Artist Ryan Gander’s ‘Substance’ takes its starting point from a formalist experiment in typography; where language and communication as invention are disrupted by another type of creativity; design. New Alphabet, designed by Wim Crouwel in 1967 was a radical attempt to alter the recognisable characters of a language through the filter of a design structure. The New New Alphabet is Ganders typeface of additional marks, which when imposed on Crowell’s original, creates a more accessible and readable typeface. This subversion of utopian design creates a tension between the possibilities of invention and the functional and democratic nature of language.
All shows this artist has been/will be in:
